In October 2010, Nike and Jun Takahashi, founder and chief designer of the coveted clothing label Undercover Japan, will release the first Nike x Undercover Gyakusou performance running collection. The partnership will fuse sophisticated design of Nike running innovations and design functions Takahashi Undercover.
Takahashi started running two years ago, "I run 12 or 13km every day.'s Kind of like my meditation - but with adrenaline. This part of my life. I have to run" Gyakusou take the name of the group based in Tokyo runner vigorous walking their town .. Gyakusou name comes from the wrong way means 'gyaku' or vice versa, and 'run or running' 'sou' meaning. This refers to obsession with design innovation and improve the performance of athletes.
"Style and function are very important and when I started running, I looked very closely at the color and styling products as well as their performance attributes and functionality. We both wanted to create an authentic performance running collection from the point-of-view of a real runner" The technical approach is sustained throughout ., Takahashi Ensuring run remains a mobile personal space where he can concentrate, unwind and continually achieve.
For the collection of Fall / Holiday 10 prime, Nike and Takahashi also focused on colors. As an alternative to neons and brights, the result saw subtle color that Takahashi describes "reflect harmony with nature" fused with reflective safety details and a recurring red trim inspired by the artery vein.
Collection will be available in October 2010 at selected retailers globally.
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