Nike Shoe's Innovation Pop-Up -Ko-Utility

To get the exercise we feel sporty freshness at the time in the Olympics, Nike brings cutting edge technology from elite sport to the streets with it's first Innovation Pop-Up Store in Sydney, which opened the buzz this week. In the course of showing someone new to take over the space the palace / old Verona. With all the windows and doors, the first thing you notice is posted on the date of opening the window: "Twenty-seven / seven hundred twelve. 'Biggest clue though, is the motif' swoosh 'inescapably recognized.
Sydney, welcome to the first store Nike pop-up innovation in Australia.
 

With the door opened, Matt Nordstrom - innovation and technology designers at Nike World HQ - sitting proudly in the middle of high-tech and super coaches tracksuits specification, which has been flown in to oversee the set-up and launch. Sporting a clean white trainers, hoodies and fuss-free aluminum-framed glasses, Nordstrom is royalty sport technology design.
"There are only a few places where one can delve into the depths of clothing design," he said. "Military, NASA and Nike.
"Nobody else really has the resources to investigate product categories such as clothing and find a way to bring innovation to one of the world's oldest category of products."
While Nordstrom has had a direct hand in many of the innovations on display in a pop-up shop, he specifically one of those responsible for designing and creating the 'Turbo Speed' and has proudly designed around the track and go to the field that outfit all of the athletes elite USA. after all, played an important part in encouraging the athlete to run and swim faster, jump higher and throw farther than they were before.
Simply put, athletes are always a challenge, guidance and inspiration to Nordstrom and his design team. ". Athletes is the center of the design process of innovation begins and ends with them," he said, "Truth be an elite-level athletes continue to push the boundaries, push the boundaries and challenge the status quo -. Physics oppose, even, and the idea of ​​what even possible, which is what we consider ourselves to do. "


Nike designers to help athletes break records and create a moment in history. Remember Michael Johnson's gold track spikes? In athletes don gear consists of blood, sweat, dreams and history and, now, as well as recycled materials. The approach that the design team is taking towards environmental sustainability is of high importance and consideration. Nordstrom new innovations and even broken teeth using a measure of how many plastic bottles worth of recycled materials used to make it - an indication of the harsh marks went into the design team to consider the environmental impact in their design approach.
Remember that green and gold body suit full speed becomes entwined with legend Cathy Freeman? There is a very appropriate prototype in place; example of how to work all this innovation is a constant work in progress. Now, 12 years since gold Freeman in Sydney - 1000 hours in the wind tunnel and incorporated feedback from some of the fastest athletes in the world - has been developed for speed settings, helping the world's fastest gets even faster and shave precious milliseconds from their split times.
"What you see is an example of innovation that started at the elite level on the track, on the court and we take it to the street and it's all about lightweight performance superior and dominant design in there," said Nordstrom. "This is an exciting proposition for designers in this space, because once every four years, countries from around the world sent its best and then five billion people tune in to watch the boundaries were pushed and broken and redefined We take the right- serious and. approached our products in a way that supports that effort. "
Obviously, everything in pop-up store is the most lightweight, powerful and latest innovations offered by Nike, most of which have not even been seen in this country before.
For the average weekend jogger, gym or theater-sports fans, the international sporting arena lofty height is the dream of watching from afar, shouting encouragement from the sidelines, the stadium, or in front of the TV screen. But the pop-up experiences like this allow you a little closer. You can put yourself in the shoes of an athlete, even if you just to take a walk to the supermarket.
Innovation Nike Pop-Up Store opened on Friday, July 27 and runs until August 12.